Yuhan-Kimberly, a traditional home and personal care manufacturer, has transformed itself into one of the Digital Transformation leaders in Korea. The company has constructed core digital components such as company-wide site integration, linked CRM system, and big data analytics systems for their e-commerce business. Yuhan-Kimberly has been using value created from data to improve momQ, its onlineshopping mall.
The online shopping mall not only has the capability to understand consumer requirements quickly, but also to improve on its products. Extensive data analytics have been developed, incorporating social media analysis, custom dashboard development, and insights generation to support the eCommerce business.