|Headquartered in Taipei, Taishin International Bank was established in 1992 and currently has 108 business units. In response to an announcement of the Financial Supervisory Commission to double the usage of electronic payment for personal consumption from 26% to 52% in Taiwan and the domestic merchants’ desire to conduct online-to-offline (O2O) transactions via mobile apps, the bank initiated the launch of Taishin pay+, a platform that connects merchants and mobile payments and plays an integral role in the epayment ecosystem. The bank developed a mobile payment module consisting of a storage card number, quick-response (QR) code, and barcode to complement its other existing technologies LETSPAY and Taishin omni-channel platform (TOCP) with the guidance of its 4A project management process.|
The 4A global + local (GLOCAL) methodology includes business analysis (BA), system analysis (SA), design accomplishment (DA), and quality assurance (QA). By adopting a customer-centric and design-thinking approach, it built an advanced and personalized solution for its target audience. Through the implementation of pay+, Taishin International Bank became a leader in consolidating, acquiring, and maintaining strong relations with businesses. Since its inception in 2018, it has expanded its reach by establishing networks with 8 new merchants and has facilitated trades of over TWD4 billion.