Taishin Bank’s CARDaily is created especially for its credit card holders, offering six key features including statement checking, mobile payments, promo and campaign registration, cash rebates and bonus points, instant payment notifications, and free parking. CARDaily is equipped with biometrics technology, allowing users to log on the app with facial and fingerprint recognition. Members can make online payments for credit cards, utilities, telecommunications, and insurance through CARDaily.
It also provides a single channel for participating merchants to inform customers on rewards and uses analytics to track customer behavior for targeted campaigns within the app. Credit card holders may also use CARDaily in place of a physical card during in-person transactions. CARDaily garnered 100,000 downloads within three weeks of its launch, and 575,000 downloads as of June 2018.