Amanda’s Global Investment Tour is a project of Shinhan Investment Corporation’s digital global investment platform. It is a stock trading system that targets customers who are not familiar with foreign investments. By creating a user-friendly interface similar to Instagram, Shinhan Investment has simplified the global investment process.
The platform makes use of a persona named Amanda, who educates customers on foreign investments, and comes with an easy-to-use order function for customers. Users can also check foreign stock prices in their local currency and immediately begin investing without the inconvenience of individual currency exchange. By integrating the new global investment service with a social networking site interface, Shinhan Investment Corporation has seen a significant increase in new monthly active U.S. bank accounts.