Sephora is one of the world’s largest beauty retailers, selling nearly 300 brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora’s own private label. The company operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region. Sephora wanted to create a data-driven culture for informed decision-making to improve business outcomes across the board and maximize use of the organization’s wealth of data.
Fundamental to this is the need for a single source of truth to make sense of the large amounts of data. A data fabric was overlaid on existing legacy systems, with cloud services and other software extracting data and providing a more comprehensive view of the business. Key benefits include manual report extraction that was previously done monthly became available in a daily refresh, with sales data available every few hours, and streamlining the integration of Sephora’s e-commerce business with in-store, providing visibility across the business using a common language and single source of truth.