|Under the leadership of Tan Sri Tony Fernandes, AirAsia has embarked on a journey from being a transport service provider to a travel technology company. Guided by his vision of connecting Asia, Tony aligned business interests with stakeholder welfare through enterprisewide efforts leveraged on an agile and data-driven culture — from improving communication tools and channels to providing tailor-fit recommendations to its users. One of his numerous initiatives was the development of ROKKI, an in-flight marketplace that empowers small and medium-sized enterprises (SMEs) across the region. With over 2,200 SKUs and more than 100 merchants available, passengers have access to a wide-ranging selection of products at the touch of their fingertips.
Through this platform, merchants can access AirAsia’s extensive passenger reach, manage their overall value chain, and scale their business effectively. Fernandes has strengthened synergies among internal and external parties, reformed the role of people and culture, and assisted various entities to support this project. Meanwhile, ROKKI has elevated in-flight retail and delivered meaningful experience to its users, driven by the goal of offering customized products unique to the travelers’ destinations. With this, beyond being AirAsia’s founder, Fernandes has also utilized his personal platform to raise awareness and champion digital transformation.