|Procter and Gamble (P&G) is one of the fastest growing fast-moving consumer goods companies in Asia/Pacific. P&G has been at the forefront of leveraging digital for disrupting brands and go to market in Asia/Pacific, Middle East, and Africa. It has invested millions of dollars in its digital innovation center in Singapore in partnership with the Singapore Economic Development Board (EDB). In addition, P&G has also established its own incubation program as well as technology event ONward, partnering with industry partners and start-ups to solve key business challenges in P&G through internet of things (IoT), AI, blockchain, cloud, robotics, and others. Its end-to-end data strategy disruption has been in consumer, customers, and supply chain, using such technologies as cloud, big data, IoT, and data science to fuel growth and develop new models.|
The data strategy encompasses holistic end-to-end planning and information-driven models and algorithms that help accelerate growth and maintain its market leadership position. The use of a unified market and category data strategy has driven a step change in organizational productivity and faster accessibility to insights. A modern in-house datacenter of excellence has been established, with modern cloud architecture and P&G’s big data lake in Asia/Pacific. This was complimented with predictive models and extreme data science and engineering organization. The intervention has helped change organization productivity and driven the agility of insights from a monthly to daily cycle while democratizing data access for employees and monetizing insights with P&G growth, share leadership, best reach, and productivity.