|Procter and Gamble (P&G) is one of the fastest growing fast-moving consumer goods companies in Asia/Pacific. P&G has been at the forefront of leveraging digital for disrupting brands and go to market in Asia/Pacific, Middle East, and Africa. It has invested millions of dollars in its digital innovation center in Singapore in partnership with the Singapore Economic Development Board (EDB). In addition, P&G has also established its own incubation program as well as technology event ONward, partnering with industry partners and start-ups to solve key business challenges in P&G through internet of things (IoT), AI, blockchain, cloud, robotics, and others. Its end-to-end data strategy disruption has been in consumer, customers, and supply chain, using such technologies as cloud, big data, IoT, and data science to fuel growth and develop new models.
The data strategy encompasses holistic end-to-end planning and information-driven models and algorithms that help accelerate growth and maintain its market leadership position. The use of a unified market and category data strategy has driven a step change in organizational productivity and faster accessibility to insights. A modern in-house datacenter of excellence has been established, with modern cloud architecture and P&G’s big data lake in Asia/Pacific. This was complimented with predictive models and extreme data science and engineering organization. The intervention has helped change organization productivity and driven the agility of insights from a monthly to daily cycle while democratizing data access for employees and monetizing insights with P&G growth, share leadership, best reach, and productivity.