After discovering a growing talent pool on social media, MERALCO launched its chatbot TRACI to support the Talent Resourcing team’s initiative to optimize and streamline the job application process and establish an additional medium for engagement. TRACI enables users view job vacancies and submit applications via Facebook Messenger. TRACI is integrated with Google’s artificial intelligence platform, which serves as the foundation for the chatbot’s Natural Language Processing, allowing MERALCO to provide timely feedback on job inquiries and application status.
All backend services are hosted and supported on the cloud with a document management system that holds all applicant submissions. Data about job vacancies posted are populated using Robotic Process Automation, which runs daily to support the process. With TRACI, MERALCO leverages digital technology to efficiently communicate to a younger generation of talent, positively impacting brand equity and recruitment capabilities.