To address the increasing labor shortage problem in Singapore’s hospitality industry, M Social Singapore, a subsidiary of Millennium and Copthrone International Limited (MCIL), has introduced Singapore’s first Front-of-House Autonomous Service Delivery Robot, or AURA. In partnership with StarHub, Singapore’s leading info-communications service provider in the hospitality industry, alongside the Singapore Productivity Centre, M Social’s AURA has been integrated with various subsystems in the hotel, such as networks, elevators, and telephony.
Project AURA has enabled organization excellence by making business operations more productive, as it addresses manpower shortage through robotics solutions. The Singapore Productivity Centre has also verified high customer satisfaction levels after AURA encounters. Following commercial implementation, MCIL has unveiled plans to deploy AURA to all their hotels in Singapore.