As the first domestic multi-brand management group of hotel chains, the Huazhu Hotel Group takes advantage of its overall business to develop its Expanded Online Service and Quick Offline Service platform. With this platform, Huazhu has transformed from a traditional enterprise to technology-cored enterprise, whose capital value of assessment is increasing rapidly.
The Expanded Online Service focuses on customer pain points and builds a closed-loop experience for guests and a strong direct sales channel, with 87 million members on the Expanded Online Service platform, and a direct sales channel account. Quick Offline Services can be accessed via a mobile app, enabling operational decisions to be based on customer data, thus improving efficiency and increasing profit.