HelloToby is Hong Kong’s largest online services marketplace for small and medium enterprises (SMEs) and freelancers, built for the country’s emerging gig economy. Looking for qualified service professionals has been made easier with the platform; instead of browsing manually through each business listing, consumers answer several questions to receive tailored quotations from qualified service providers interested in the job.
HelloToby’s robust matching algorithm utilizes machine learning to analyze 700 service categories to ensure that only qualified service professionals are matched and provides a measurable and actionable acquisition channel for SMEs and freelancers to grow their business. In addition, HelloToby has built a risk engine and pricing system that ensures each lead has high intent and equitable pricing. Since launching two years ago, HelloToby has close to 200,000 registered users and is estimated to have brought service providers more than HK$500 million worth of business.