|Founded on the principle of solving everyday challenges with digital technologies, Gojek started as a call center for ojek bookings in Jakarta. Through consistently listening to customer feedback, it evolved its business into a consumer, driver, and merchant application. A premier on-demand multiservice platform, Gojek has disrupted the transportation industry by bundling ride-hailing, food delivery, and grocery shopping in a unified system. Operating in 167 cities and districts, it deploys over 1 million motorcycle drivers and provides them with optimized routes to service its 2.5 million customers.|
Through a cloud-based solution, Gojek captures and analyzes 5TB of data every day and leverages this information to inform drivers about locations with strong consumer demand. Whether it’s transporting a person or delivering a food item, the system matches the drivers with corresponding requests as quickly and as accurately as possible. These efforts, which put data science and machine learning at the heart of the company’s operations, play a key role in understanding the unique demands of customers from different markets. But beyond being a business, it has supported upward economic mobility for thousands of Indonesians. In the food delivery platform alone, there are over 300,000 merchants, ranging from established restaurants to individuals selling food from their garages. Considered as one of the few Southeast Asian unicorn companies, Gojek utilized big data analytics to demand forecast and enforced a data-driven culture, dynamic decision-making, and future-ready operations to its ecosystem.