|Singapore-based start-up Coda Payments enables digital content providers to accept cardless payments from customers in Southeast Asia. Its flagship offering, Codapay, interconnects millions of users in the region with hundreds of content providers and payment channels (ewallet, banks, convenience stores) through application programming interfaces (APIs), allowing users who do not own a credit or debit card to purchase online content. It also operates a consumer-facing storefront, Codashop, a game top-up website that offers digital content consumers a seamless purchase experience of game credits from existing content partners. Traffic on its platform can vary from a couple of thousands to up to 300,000 transactions per hour at peak times.
To achieve a seamless customer experience, Coda Payments must maximize resource utilization and implement modern technologies to reduce costs. It relies on digital technologies to proactively manage its cloud capacity and platform performance, content delivery networks, offline loading techniques, and progressive web app techniques, among others, to deliver desired outcomes. Presently, the company has more than 1 million gamers across the region subscribed to push notifications and millions of unique active users per day on the Codashop website at peak times.