Launched in 2016, CIMB’s EVA (Enhanced Virtual Assistant) was developed by CIMB’s digital team to provide 24/7 access to a growing customer demand for a seamless mobile banking experience. Designed with an intuitive chat-based interface, CIMB EVA is integrated with the most frequently used core banking functionalities such as accounts checking, fund transfer, bills payment, and prepaid mobile reloads, combined with a messaging platform which allows users to receive instant transaction alerts and customized promotion updates.
CIMB EVA has also been enhanced with a Spend Analyzer feature in collaboration with FinTech partner Moneythor to provide intelligent recommendations to users and with Active.AI for deep learning-based natural language processing for improved query focus and more meaningful conversations with customers. Real-time data insights enable personalized and customized financial advice based on customer banking portfolio and spending patterns. To date, CIMB EVA has garnered over 212,000 downloads and has processed over 1.4 million transactions.