Changi Airport Group’s Digital Master Plan (DMP) is a business transformation program for the airport that has transformed Changi’s passenger experience and laid the foundation for Changi to be a Smart Airport of the future. The DMP helped Changi create a unified digital identity and presence by communicating to its passengers through streamlined, omni-channel content delivery and providing a revamped Changi mobile experience.
Changi leverages big data to deliver a personalized Changi experience for each of its passengers. By digitalizing core operations processes and gaining deep understanding of key operating imperatives, Changi has achieved improved operational anticipation and reaction, data-enabled resource planning, and a data-driven platform for collaboration and problem-solving.