|Cathay United Bank firmly believes that to bring added data-driven value to customers, it must prioritize creating and honing its own data-driven culture first. The Data Talent Incubator Program was then launched by the bank, combining data analysis with professional knowledge through education and training as well as a cross-unit rotation program. This practice ensures that analysis results can be applied in actual business scenarios and can offer customers innovative experiences in every channel and service item they access. This data-driven strategy is part of the bank’s overall digital transformation initiative and aims to create a data-oriented culture across the company.|
The data transformation project introduces the “Data Talent Training Plan” (job rotation between talents in each unit and the data team members) and the “Transformation Situation Room Project” (adopting the operation mode of a project-based organization) to ensure the exchange of business expertise and data analysis knowledge. The project aims at not only ensuring the accurate link of data analysis with the business but also empowering talents in all business units by providing an independent analysis capability, facilitating a digital transformation mindset, and democratizing data for every employee.