|Specializing in microfinance, Bank Rakyat Indonesia (BRI) is one of the largest banks in Indonesia, catering to consumers in various rural areas in the country. While many financial institutions have continued employing a traditional approach, BRI has piloted the use of branchless and agent operations. From being the first bank in the world to have its own satellite offices, it took a step further into its digital transformation journey by launching a mobile-first and open API strategy for its digital banking.
BRILink is an agency-based and office-free financial services arm that capitalizes on mobility and big data analytics. Through its branchless operations, it accelerated the process time and agency selection in key areas. BRILink has eliminated manual paper-based practices and paved the way for easier and more efficient access for remote communities. With the BRILink in place, 121,800 new agents were added, while transaction volume increased by 87%, and transaction value almost doubled to IDR 500 trillion. By revolutionizing how banking is done, customers no longer deal with tedious processes and instead enjoy an integrated and streamlined experience.