| Smart Advisor on the Krungsri Mobile App is an advanced artificial-intelligence-based (AI-based) feature that assists clients in achieving financial wellness. Through a series of questions, Smart Advisor analyzes the customer’s investment goals to build an investment portfolio based on the customer’s risk level — from conservative to aggressive — in proportion to given criteria. Krungsri developed an application programming interface (API) to calculate asset allocation based on the Black-Litterman Model. Smart Advisor uses both artificial and human intelligence, and was fully developed using the framework of DevOps and microservice architecture. The bank has also partnered with fintechs to provide a full range of services for investments, and through the Smart Advisor, it offers advisory services, asset allocation, online transactions, investment tracking, comparison of existing portfolio against recommendations, instant notifications, and mutual fund account opening. Smart Advisor is an effective low-cost advisor on the Krungsri mobile app, which is the first one-stop service mobile banking application in Thailand’s financial industry. At the end of 2018, the subscription volume of mutual funds via this mobile channel was THB 13,000 million, representing growth close to 300%. |