Astro launched its enterprise-wide Digital Culture Accelerator Programme, which is focused on empowering its talent to respond to the changing technology landscape and customer demand. The Programme’s efforts include revamping employer branding identity and recruitment of digital talent, reskilling talent for new ways of working, changing fundamental team structures to deliver trendsetting products and services, and augmenting and growing talent within the broader ecosystem.
Key initiatives include experimentations and building Minimum Viable Products (MVPs) as part of the efforts to embed a digital mindset in ideation and project execution and its Certified Innovator Programme (CIP) and Certified Technology Professional (CTP) programme to develop internal capabilities in product and service innovation, software development, artificial intelligence, data analytics, video delivery, ad technologies, and e-commerce, including adoption of Agile and the Service Teams concept. Since the launch of the Digital Culture Accelerator Programme, over 850 staff have completed its CIP programme and teams can now create, share, and collaborate on projects.