Project: Digitalization Roadmap for Rail Gen 2.0
MTR is proactively enhancing its railway transportation service to meet shifting customer needs by leveraging disruptive digital technologies and strategically integrating them into established business processes. A digitalization roadmap was formulated with a top-down management approach to catalyze and ensure continuous delivery of these new technology projects, marketed externally via the ‘Rail Gen 2.0’ initiative.
The primary distribution channel of MTR’s new services is via the flagship mobile application ‘MTR Mobile,’ where commuters and tourists can access route planning and up-to-date travel information. Artificial Intelligence, Big Data Analytics, Cloud, and Beacon Network Way-finding are key technologies in transforming the application into an end-to-end user-centric travel assistance tool.
MTR has recognized the changing business landscape of the transportation industry. In response, MTR has created a vision blueprint incorporating emerging technologies to address evolving customer needs, and set the direction for its business development. MTR established an IT Center of Excellence (iCoE) to promote and drive continuous digital transformation across business functions, to share and promote successful technology cases transforming the business. MTR also organized a hackathon, HackTrain HK, which tapped into the creative minds of young external stakeholders, to drive forward high-potential technological innovations that enhance customer experience and railway operational efficiency.