Project: Increasing Productivity with Robotics in the Hospitality Industry
The hospitality industry in Singapore faces severe labor shortages while demand for better customer service and increased productivity remains constant. To address this, M Social Singapore has introduced Singapore’s first Front-of-House Autonomous Service Delivery Robot, or AURA. Working with its partners StarHub and the Hotel Productivity Centre, Singapore’s first autonomous hotel front-of-house robot integrates with key hotel systems, such as networks, elevators, and telephony for an end-to-end solution, showcasing how the Internet-of-Things is leveraged to improve business processes while enhancing customer experience as a business outcome over and beyond productivity increase.
Using simple text and graphics to help guests intuitively interact with her, AURA can navigate within the hotel where she can assist guests to their room or deliver requested items to them. As a result, AURA has freed up staff time to allow them to be more engaged with guests at a deeper level, allowing hotel guests to have a more relatable connection and affinity with the hotel, which in turn drive customer loyalty.
Project AURA has enabled organizational excellence by making business operations more productive, addressing manpower shortage through robotics solutions. AURA has verified high customer satisfaction levels, with MCIL unveiling plans to deploy further robotics solutions within its hotels.