This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to treat data and information as critical assets. Leaders in this category invest in a range of technology and people to distill insight into monetary value, mastering syntax, semantics, and socialization. These organizations focus on extracting and developing the value and utility of information relative to customers, markets, transactions, services, products, physical assets, and business experiences. They often invest in the establishment of organizational competencies focused on leveraging data for improved decision making, collaboration, competitive advantage, and ultimately, data monetization. Their leading KPI is the percentage of revenue generated from information-based products, experiences, and services. There are 4 major areas where these companies thrive:
- Data Discovery
- Value Development
- Value Realization
- Information Architecture
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