Procter & Gamble (P&G) has been at the forefront of leveraging digital transformation (DX) in the Asia/Pacific (AP) and the Middle East and Africa (AMA) regions. Its essential end-to-end disruption areas include consumer, customer, brand building, and supply chain. Together with using state-of-the-art technologies of cloud, big data, Internet of Things (IoT), and data science, P&G has brought forth new business models. Amid the very competitive consumer packaged goods (CPG) landscape, the company has strategically invested in digitalization throughout the value chain to fuel its growth and drive productivity. P&G's Data Strategy Disruption and Digital Consumer Transformation strategy for growth and value span five key pillars of P&G superiority vectors — superior product, superior packaging, superior communication, superior retail execution, and superior consumer/customer value equation — to grow the CPG category and serve consumers through consistent brand innovation. An agile DX approach to innovating and growing fast to 105 markets has enabled P&G to scale the best technical capabilities and models while protecting systems with the best security and stewardship operations.

SK Hynix strives to lead the global semiconductor market by securing technology and cost competitiveness through continuous research and development (R&D) and investments. To evolve into an intelligent enterprise, the company focuses on radically innovating employee productivity through holistically improving its work environment. SK Hynix's strategy used digital technologies to innovate employee communication, implement a digital workplace ecosystem, and develop the "Artificial Intelligence (AI) and Citizens" approach, leading workplace transformation. With these objectives, the company secured six major platforms, including cloud-native, communication and collaboration, mobile, data lake, analytics, and AI service platforms. To begin, SK Hynix promoted using digital transformation by leveraging design thinking to enhance user experience (UX). It also redefined working and made it easier to solve field challenges by fusing AI capabilities and human worker automation. SK Hynix also established the SK Hynix Manufacturing Cloud environment to enable a digital twin platform, support enterprise agility, and fundamentally change productivity and flexible resource management, thus increasing revenue. Moreover, the company built a digital-first work culture, exponentially improving accountability, productivity, and employee satisfaction. SK Hynix also established CUBE, its real-time interactive platform, for faster communication throughout various devices to maximize information distribution efficiency through an open ecosystem. SK Hynix's adopted holistic approach to become an intelligent enterprise suits the demands of the new digital economy.

Since entering China in 1993, AstraZeneca China has been committed to meeting China’s increasing healthcare needs by continuously focusing on science innovations. It focuses on therapeutic areas, such as respiratory, cardiovascular, metabolic, oncology, gastrointestinal, and renal diseases. In 2017, AstraZeneca China's Healthcare Internet of Things Innovation Center was established in Wuxi. Two years later, AstraZeneca China announced to co-build the Wuxi International Life Science Innovation Campus with the Wuxi government, partnering with China International Capital Corporation (CICC) to establish a global healthcare industrial fund. AstraZeneca China's business in the country continues to grow, with an increase of 26% in 2019, and it has become the number 1 multinational pharmaceutical company in China. Adhering to the value of patient centricity, AstraZeneca China is dedicated to transforming from a traditional pharmaceutical company to a platform that provides holistic disease management solutions. As a result, it has become a pioneer in global innovation and development, exporting Chinese innovations to the world. Leveraging advanced technologies, such as artificial intelligence (AI), big data, Internet of Things (IoT), 5G, and mobile internet, AstraZeneca China has established cross-sector partnerships in diagnosis, devices, and digitization at home and abroad to co-create integrated diagnosis and treatment solutions that derive from the unmet needs of patients in the whole process of screening, diagnosis, treatment, and follow-up of diagnosis and treatment, ultimately individuals worldwide.

To become a world-class sugar and bio-energy leader, the Mitr Phol Group began its digital transformation journey in September 2015 by combining its fully integrated agriculture business model with digital technologies. In line with Thailand's 4.0 initiative, the Mitr Phol Group defined a World-Class Organization policy to guide the organization in achieving business transformation in a digital world, which includes the right talent management and technology implementation strategies. Through design thinking, the Mitr Phol Group developed a framework to redefine its business processes. Digital technologies such as mobile devices, cloud, big data analytics, automation, and IoT sensors have been introduced in three main areas: supply chain management, plant maintenance, and inventory management, covering 33 plants across 18 companies within the Mitr Phol Group. Through digital transformation, the Mitr Phol Group has achieved THB 12 million in inventory cost savings, a system changing-over cost reduction of 84%, and increased customer satisfaction of 90%.

Cathay United Bank has reaffirmed the customer as the center of its business in its digital transformation journey. Through transformation of culture, services, and processes, Cathay United Bank aims to break silos within the business to foster collaboration for the creation of customer-centric products and services. For its culture transformation, the bank promotes diversity by recruiting digital-savvy employees from different industries to establish a Center of Excellence and User Experience team to work with the Digital Banking business unit, which has grown three times in size within two years. Cathay United Bank has improved the digital experience of customers through the following: a brand-new version of its mobile app and website to simplify and enhance customer experience, fully automated prescreening for credit card applications, integration with LINE Business Connect to provide core financial services such as credit card application inquiry and fees payment, and more. The bank has also increased traffic to both desktop and mobile website, which is embedded with an AI-powered recommendation platform for financial services and specialized programs using data from its customer relationship management (CRM) and Sitecore Content Management System (CMS). The bank has also utilized robotic process automation to identify business processes that can be standardized. With transformation from both bottom-up and top-down approaches, the project has reaped huge benefits for the organization.

ICA has revolutionized the passport application and collection processes from a manual-based model with a novel suite of solutions that turned the entire passport experience into a seamless, pleasurable one for all. From applying through the mail in 1994 to electronic internet application in 2002, from passport collection at post offices near home to self-service iCollect kiosk, ICA never tires in generating greater convenience to citizens.

Union Bank of the Philippines (UnionBank) is relentless in its pursuit to transform into a Digital Bank, with a culture of innovation and experimentation changing the way how the UnionBank engages with clients and employees alike. Digital transformation is evident in all aspects of the business with projects including the use of artificial intelligence in customer-facing chatbots, deployment of an open API strategy for its partners, and implementation of Robotic Process Automation in centralized backroom operations for the creation and submission of financial reports and in other tasks leading to a decrease of up 80% in processing time. The bank has also given focus to improving customer experience through the launch of its new mobile app and website, which has driven customer interactions from 26% to 98% of all total customer interactions since 2017. Its most recent initiative is The Ark, UnionBank's first fully digital lifestyle branch. The Ark champions an interactional experience rather than a transactional space, with features that allow customers to open new accounts in less than 10 minutes with virtual telling machines and apply for home and auto loans with augmented and virtual reality experiences.

Launched in 2016, CIMB's EVA (Enhanced Virtual Assistant) was developed by CIMB's digital team to provide 24/7 access to a growing customer demand for a seamless mobile banking experience. Designed with an intuitive chat-based interface, CIMB EVA is integrated with the most frequently used core banking functionalities such as accounts checking, fund transfer, bills payment, and prepaid mobile reloads, combined with a messaging platform which allows users to receive instant transaction alerts and customized promotion updates. CIMB EVA has also been enhanced with a Spend Analyzer feature in collaboration with FinTech partner Moneythor to provide intelligent recommendations to users and with Active.AI for deep learning-based natural language processing for improved query focus and more meaningful conversations with customers. Real-time data insights enable personalized and customized financial advice based on customer banking portfolio and spending patterns. To date, CIMB EVA has garnered over 212,000 downloads and has processed over 1.4 million transactions.

The Directorate General of Taxation has begun to leverage digital capabilities to introduce more efficient business processes, increase touch points with citizens and the number of taxpayers, detect fraudulent transactions, and improve transparency with the public. In optimizing efficiency and effectiveness to collect tax revenue to support the growth of Indonesia's economy, the Directorate General of Taxation aims to increase registered taxpayers and boost tax revenue by 50 percent in 2021.

Crafting authentic and immersive engagements is key to the insurance sector – both internally as well as externally. For a sector that is predominantly high on manual intervention at moments of truth, technology becomes a critical factor in orchestrating transformation. Bajaj Allianz leveraged AI and Machine Learning to deploy BOTs to transform the way the traditional insurance interacts with its internal and external customers; by delivering – conversational support to customers, instant information and overall ease and convenience. With a BOT based 24x7 support, Bajaj Allianz enabled end to end customer service and support across various facets of insurance and claims.

With the rise of digital media and decline of the traditional newspaper, SCMP has turned to digital technologies to transform user experiences across digital marketing channels and geographies while ensuring security, reliability, and accessibility across multiple devices. New media consumption patterns, including “off-platform” content such as instant articles on social media, have prompted SCMP to begin its transformation using a cloud-based multi-channel content management system to facilitate content authoring and publishing through different channels, including web and mobile devices. In delivering news ahead of the competition, SCMP has captured a wider audience, tripling its readership since beginning digital transformation. To respond to the disruption of the media industry’s traditional business model, SCMP has also begun to utilize advanced analytics to deepen its understanding of its readers, not just to grow reach and engagement through personalized content and targeted advertising, but also to generate insights for better-informed operational decisions and new, organization-wide KPIs for SCMP and drive business growth in the region and around the world.

The Pervasive Network project for a digitally connected plant set up at its Saraburi operations has been granted with full endorsement by SCCC Board in the midst of its business expansion and acquisition in the region. Being the first major IoT project in the manufacturing sector in Thailand, and the first for the cement manufacturing in Asia Pacific, the project has served as the core infrastructure foundation for the wholly integrated IT-OT operations in all cement plant areas. It will also an infrastructural enabler for the soon-to-come machine learning, predictive analytics, digital maintenance inspection, contractor management, digital safety, and asset tracking management.

As the younger generation moves toward digital channels for their financial needs, Taishin launched Richart, its digital bank in April 2016. Designed to provide the best user experience and products, Richart undertakes continuous customer research to provide the most innovative functions in the market, three of them protected by patents. With seven major updates released in 11 months, Richart has been a huge success with over 90,000 new savings account applications in under a year, of which 70 percent of newly acquired customers are under the age of 35, matching the goals of Taishin’s strategy to attract a younger market. Richart has become the biggest digital bank in Taiwan, paving the way for the successful digital transformation of Taishin.

Changi Airport Group's Digital Master Plan (DMP) is a business transformation program for the airport that has transformed Changi's passenger experience and laid the foundation for Changi to be a Smart Airport of the future. The DMP helped Changi create a unified digital identity and presence by communicating to its passengers through streamlined, omni-channel content delivery and providing a revamped Changi mobile experience. Changi leverages big data to deliver a personalized Changi experience for each of its passengers. By digitalizing core operations processes and gaining deep understanding of key operating imperatives, Changi has achieved improved operational anticipation and reaction, data-enabled resource planning, and a data-driven platform for collaboration and problem-solving.

Maynilad’s DX project leverages technology to transform itself and render more efficiencies to its business and operations. Driven by the challenges of non-revenue water (NRW) and having a low percentage of customers with 24-hour water supply, Maynilad embarked on transforming its “Stone Age” practices to the cutting edge of global best practice in today’s ICT economy. Maynilad carefully examined business and IT objectives and streamlined these with deliberate steps between business and IT management. Maynilad also digitalized its customer interactions through the continuing development of its bills presentment platform, alongside the use of an interactive online application. Maynilad leadership rallied the organization to commit to the company’s DX journey, carefully putting in the required governance framework. As a result, NRW was reduced to 33% in 2017 compared to 67% in 2006. Clients likewise topped 1.3 million in 2017, from 600,000 in 2006.

The Astro Digital Transformation Program has transformed Astro into a customer-centric, digital-, cloud- and mobile-first, analytics-driven organization, achieved through inventive content formats, digitalization of current services, new digital services, revamped web and e-commerce platforms, integrated advertising solutions (TV, radio and digital products) and workforce productivity tools. Through the program, Astro has added new revenue streams from digital assets, increased customer base and engagement, and increased cost savings.

Yuhan-Kimberly, a traditional home and personal care manufacturer, has transformed itself into one of the Digital Transformation leaders in Korea. The company has constructed core digital components such as company-wide site integration, linked CRM system, and big data analytics systems for their e-commerce business. Yuhan-Kimberly has been using value created from data to improve momQ, its onlineshopping mall. The online shopping mall not only has the capability to understand consumer requirements quickly, but also to improve on its products. Extensive data analytics have been developed, incorporating social media analysis, custom dashboard development, and insights generation to support the eCommerce business.

BTPN's Jenius is Indonesia's first truly digital bank offering all its products and services through an app with chat, email, and social media support. It utilizes a different brand identity, style, tone and manner from traditional financial services, offering features not previously available in the market. Bank BTPN built Jenius from scratch through co-creation with early adopters, financial services experts, and like-minded members of the public who share similar views on the need to change banking in Indonesia.

GE has led the way in transforming into a digital industrial company, capturing value from its extensive network of assets through the Industrial Internet, driving productivity across its business through the Digital Thread and fueling new growth models across its business and for customers by unleashing its GE Digital business. GE is reimagining IT, transforming traditional Information Technology into Digital Technology under GE Digital to fuel business decisions and growth.

MTR is proactively enhancing Hong Kong’s railway transportation service to meet the shifting customer needs, through leveraging disruptive digital technologies, and strategically integrating them into our established business processes. A digitalization roadmap was formulated with a top down management approach to catalyze and ensure continuous delivery of these new technology projects, marketed externally via the ‘Rail Gen 2.0’ initiative.

In accordance with China’s administrative examination and approval system reform, Zhejiang province launched “At Most One Visit,” a new-generation government service platform designed to streamline data sharing for the top 100 most-handled administrative items at the provincial level. The platform is used by 26 provincial departments, including social security, construction, and local taxation. It makes full use of cloud computing, big data, and other digital technologies to connect 32 data sources with 161 types and more than 7 billion pieces of data. Since its launch in 2016, over 90% of services have been successfully transformed, with citizens and businesses only needing to visit government offices once throughout registration or application processes. The platform has broken down information silos and has completed the government goal of “one window for integrated services.” At Most One Visit has also formed a common system standard for government data sharing and provides a reference for power delegation, administration, and service reforms across China, while government supply-side data sharing has brought tremendous data dividends for urban governance.

The Wanda Building Information Modeling (WBIM) Construction Project Management Platform is the world’s first building construction project coordination and management system in the Architecture, Engineering, and Construction (AEC) industry that supports the full cycle of building engineering and construction project management. It allows for online collaboration among all participating parties, has fully integrated BIM technologies and engineering project management, and incorporates IT, Internet, and IoT technologies.

The Ping An Brain Artificial Intelligence Engine uses AI technology to drive the transformation of fintech and health tech in one of world’s largest financial groups. It has helped 20+ internal business units and external organizations in over 200 applications to improve risk-control ability, marketing effectiveness, service quality and operational efficiency using AI technology. As the core AI engine of the Ping An Group, Ping An Brain has integrated Ping An’s data from 800+ million individuals, 40+ million enterprises and billions of images. The Ping An Brain AI Engine delivers products such as Intelligent Auto Insurance Loss Assessment System, Early Financial Risk Alert Model, Intelligent Recommendation Engine, Disease Prediction Model, Image and Voiceprint Recognition Platform, and Ping An Intelligent Hardware Robot.

As the first domestic multi-brand management group of hotel chains, the Huazhu Hotel Group takes advantage of its overall business to develop its Expanded Online Service and Quick Offline Service platform. With this platform, Huazhu has transformed from a traditional enterprise to technology-cored enterprise, whose capital value of assessment is increasing rapidly. The Expanded Online Service focuses on customer pain points and builds a closed-loop experience for guests and a strong direct sales channel, with 87 million members on the Expanded Online Service platform, and a direct sales channel account. Quick Offline Services can be accessed via a mobile app, enabling operational decisions to be based on customer data, thus improving efficiency and increasing profit.

The Instillery has collaborated with the Fonterra Co-operative Group, a global dairy nutrition company, and their respective digital marketing agencies to conceive and create a multivendor digital project ecosystem that is flexible, scalable and brings standardised project administration, management, and development processes, workflow and governance. The Instillery’s Pipeline Creation Tool (PCT) offers a cloud-based toolset and process framework that includes automated project creation across best practice SaaS tools that encompass the full lifecycle of a digital project’s documentation and admin needs. The tool automates the entire process from creating a client brief through to code deployment and review.