This category aims to recognize organizations that are aggressively disruptive in the use of new digital technologies and business models. They utilize ecosystem awareness for constant business innovation and are fast-moving targets for competition.
Generally, these organizations are new market entrants or innovative incumbents which are leveraging digital and disruptive technologies like Big Data/Analytics, Cloud, Mobility, IoT, AR/VR to transform products/services, industries, or value propositions. We will award organizations that have achieved excellence and discernible results across areas like (but not limited to):
- Extending products/services category through digital enablement. Digital enablement makes the products more valuable to customers and can generate data that can be used to create new products and services. (e.g. Nest thermostats and smoke alarms and Disney MagicBands).
- Replacing products/services with digital or digitally enabled products. (e.g. Netflix and Apple have significantly altered the landscape for video and music consumption.)
- Shifting value propositions. (e.g. Rolls-Royce’s move from selling jet engines to billing customers per hour of usage shifts the value proposition from owning an asset that can power a plane to value based on the actual hours that the engine is used; or Airbnb, competing with the hotel industry.)
- Creating new customer experiences, often through the blend of physical and digital. (e.g. Sephora is focused on digitally enhanced customer experiences to drive sales the use of AR/VR).