RELATED ARTICLES
Want to learn more about the Future of Customers and Consumers? Check out these resources from IDC!
Page
In the Future of Customers and Consumers, the relationship between customers and businesses will be built on cognitive empathy – requiring business leaders to make strategic decisions that emphasize experiences, journeys, trust, and satisfaction. By using data and employing technologies that address requirements for contextual awareness, frictionless engagement, active learning, and sentiment measurement, organizations will be better able to customize – and personalize – experiences.
To find out more information about the Future of Customers and Consumers, download our free eBook.
This award recognizes the organization that is able to rethink and effectively transform the way customer-related initiatives are done in the organization (e.g. customer engagement, customer experience, customer service). The Future of Customers & Consumers (FoCC) is characterized by the changing and shifting nature of the relationship between customers and brands through a lens or prism of technology. IDC has defined the FoCC as: An empathetic relationship between customers and brands built on what the customer wants and how they want to be treated through the technology lens of awareness, engaging, learning, and, measuring.
Deadline for nominations for this category is June 30, 2021.
Want to learn more about the Future of Customers and Consumers? Check out these resources from IDC!
Nominate your organization and be part of our prestigious circle of winners. Interested to know more about the nomination process? Check out our FAQs page.
Copyright © 2021 IDC | Web Design by Carl Ocab Digital Marketing